Mike Chan

Director of Strategic Marketing, Washington Capitals

Capitals: Multi-Channel Case Study

Capitals: Multi-Channel Case StudyMike will discuss a truly multi-channel campaign the Washington Capitals executed this season. The Caps incorporated direct mail, email, TV ads, radio ads, online ads, in-game promotion, QR codes, mobile marketing, and social media to lead fans to PURLs and landing pages and automated the process for sales reps.
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Rachel Tipograph

Global Digital and Social Media Director, Gap

How to Execute Your Social Strategy

How to Execute Your Social StrategyStrategy is nothing without action. Often the hardest part of social media within corporations is bringing it to life. Rachel will teach attendees of this session how to operationalize social strategy within today's companies. Rachel's presentation will be a part of the Social Media @ Large Organizations panel.
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Jessica Gioglio

Public Relations and Social Media Manager, Dunkin' Donuts

Passionate Fans

Passionate FansAmerica may run on Dunkin', but Dunkin' Donuts' social media program runs on its passionate fans. Jessica will share how they manage their social media program internally, and the mix of content, community management and programs help Dunkin' Donuts to keep our dedicated fans running. Key takeaways include why it's important to celebrate your fans, how to edutain (educate and entertain) your fans and why taking care of your fans also results in them taking care of you. Jessica's presentation will be a part of the Social Media @ Large Organizations panel.
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June Casalmir

Counsel, Marketing and Consumer Practices, Sprint Nextel

Negotiating the Truce Between Lawyers and Social Media Pros

Negotiating the Truce Between Lawyers and Social Media ProsHave you ever felt as if getting your social media campaign or promotion through legal review was like waging war? With some changes to your approach and an understanding of the type of information your lawyer needs to assist you, it doesn’t need to be this way. Please come to this open and honest dialogue session prepared with “war stories” of your own and any tried-and-true battle tactics and negotiations strategies.
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Rich Pesce

Sr. Manager, Social Media Communications & Digital Media, Capital One

Negotiating the Truce Between Lawyers and Social Media Pros

Negotiating the Truce Between Lawyers and Social Media ProsHave you ever felt as if getting your social media campaign or promotion through legal review was like waging war? With some changes to your approach and an understanding of the type of information your lawyer needs to assist you, it doesn’t need to be this way. Please come to this open and honest dialogue session prepared with “war stories” of your own and any tried-and-true battle tactics and negotiations strategies.
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Ed O'Keefe

Federal Reporter, Washington Post

New Media in Government

New Media in GovernmentModerator
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Amanda Eamich

Director of Web Communications, U.S. Department of Agriculture

Citizen Engagement

Citizen EngagementAmanda Eamich will explain how the USDA uses creative web communication strategies including apps, maps, and traditional media for better access to information and citizen engagement as part of the New Media in Government Panel.
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Julia Eisman

New Media Communications Director, U.S. Department of Health and Human Services

Creative Internet & Mobile

Creative Internet & MobileTechnology is transforming our health care experiences and giving us greater access to information than ever before. Learn how the Dept. of Health and Human Services has been using the internet in creative ways to interact with the public on a variety of health topics -- from communicating new benefits in the health care law to using mobile to help expecting mothers stay healthy through their pregnancies.
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Cammie Croft

Senior Advisor, Director of New Media and Citizen Engagement, U.S. Department of Energy

Online Presence and Local Information

Online Presence and Local InformationOver the last 18 months, the Energy Department has undergone significant changes in it’s online presence from launching several social media ‘firsts’ for the Department – the Energy Blog, @Energy Twitter and Facebook.com/Energygov – to relaunching Energy.gov with specific focus on local information and resources to help consumers and businesses save energy and money. During the New Media in Government panel, I’ll provide an inside look into the Energy Department’s digital strategy, some lessons learned and where we’re going next.
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Tim Fullerton

Director of New Media, U.S. Department of the Interior

Transforming Engagement

Transforming EngagementThe U.S. Department of the Interior has undergone a rapid transformation over the last few years in how it engages with the public online. Learn which tools have been the most successful in communicating our message to the public, and find out how the Department plans to continue this success in the coming year.
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Shonali Burke

Principal, Shonali Burke Consulting

Emcee

Emcee
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Jason Keith

PR & Social Media Senior Manager, VistaPrint

Micros: 25 Million People You're Ignoring

Micros: 25 Million People You're IgnoringMicro Businesses are the largest niche group of small businesses in the United States, at more than 25 million and growing. They are the home based businesses, the consultants and the dog walkers of the world. They roam online, use social media and they spend billions each year to grow their business. You don't market to them because they're difficult to reach, and more difficult to convert, but you should be.
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Duncan Moss

Marketing Consultant

Trust – How do You Build it Online

Trust – How do You Build it OnlineYou know trust is critical to converting your site visitors to initial customers and ultimately to net promoters. Drawing from local DC entrepreneurs you will hear examples of how trust is built and nurtured. You can build trust - through your own customers, third party endorsement, the social graph and more. You can do this, come hear how.
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Sonny Ganguly

CMO, WeddingWire

From “Yes!” to “I Do”, Success with Technology in the Wedding Industry

From “Yes!” to “I Do”, Success with Technology in the Wedding IndustryTimothy Chi, CEO, and Sonny Ganguly, CMO, of Bethesda-based WeddingWire, built one of the most recognizable brands in the wedding industry, in less than four years. In this dynamic session, attendees from all industries will garner practical and specific strategies to maximize success, while minimizing costs, using social and mobile marketing. As the social and mobile worlds continue to grow, join Tim and Sonny to learn what your business can do to be prepared and stay ahead of the technology curve, without spending a penny.
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Vanessa Sain-Dieguez

Director of Social Media Planning & Integration, Hilton Worldwide

Driving Authentic Social Engagement

How Hilton Worldwide is Driving Authentic Social Engagement Through Empowered EmployeesLearn how Hilton Worldwide is empowering employee advocates to engage in social media and create authentic one to one relationships with potential and existing guests alike through its twitter handle @HiltonSuggests. Vanessa will discuss how this program came to be and the success they have seen from authentic social engagement.
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Gwen Foutz

SVP, Director of Mobile & Social Platforms, Fleishman-Hillard

Social Platform Strategies for Global Brands

Social Platform Strategies for Global BrandsThe Altimeter Group recently reported that global corporations manage an average of 178 business-related social media accounts. Through policies, procedures and cross-functional teams, brands and organizations have been able to manage their social activities day-to-day, but the need to successfully scale social platforms across multiple brands, business units, and geographies still exists for many. This session will share case studies and the lessons of working with multiple global brands to explain the importance of social media architecture, how to diagnose issues and bring structure to a fragmented social media presence, and an overview of the 3rd party tools which can help deliver meaningful results
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Vanessa French

President, Pivot Point Communications

Emcee

Emcee
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Max Clark

VP of Business Development, Vitrue

Social Gaming

Social GamingSocial gaming has been growing steadily as a tremendous marketing force and opportunity. Facebook estimates active monthly gamers make up 40% of its overall user base. Internet gaming now surpasses email in terms of engagement time. With every indicator telling us social games are wildly popular with a growing number of Facebook users, and with marketers taking notice of their power to engage audiences, we will talk about the techniques that brands implement, including leaderboards, challenge-a-friend, in-game charitable giving, sweepstakes, giveaways and coupon integration. Tips, tricks and best practices for building a branded social game.
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Jacelyn Swenson

Manager of Alumni Relations, IBM

IBM's Social Media Alumni Network

IBM's Social Media Alumni NetworkThe Greater IBM Connection, IBM's largest social media community program and the leading corporate alumni network according to a recent study from the University of Geneva, helps strengthen the connection between past and present IBMers. The community's presence in social media, with over 130K members worldwide over Facebook, LinkedIn, Twitter and Xing, provides a powerful connection to past and present IBMer experts and their expertise. Jacelyn will discuss how the community has become an integral part of IBM's social business transformation, enhancing collaboration between past and present IBMers and important constituencies in the organization's business ecosystem. She'll provide specific examples of how the community and its social media presence has helped to spark the spirit of collaboration by enabling an open dialogue for news, insights, and expertise between IBM and its alumni and retirees.
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Steven Mau

Director of Digital Marketing and Strategy, NYU Stern

Redeveloping the NYU Stern Website

Redeveloping the NYU Stern WebsiteNew York University's Stern School of Business recently redeveloped its website as part of a renewed attempt to approach the school's digital marketing efforts in a strategic fashion. Using the school's authentic attributes and core values to guide the effort, the NYU Stern team worked with an outside digital agency to bring a new site to fruition. This session presents a case study of the redesign, focusing on how the school's brand attributes were developed and expressed through design, content strategy and information architecture.
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Mark Rotblat

VP of Sales and Marketing, TubeMogul

Measuring to Campaign Objectives in Online Video

Measuring to Campaign Objectives in Online VideoMarketers recognize the power of online video to deliver compelling brand messages to their target audience. However, they often struggle with the best way to measure and evaluate their video campaigns. Too often marketers fall back to metrics like impressions and click-through-rate, when these are often exactly the wrong metrics to maximize if a marketer wants to achieve brand impact. Join TubeMogul to learn how to avoid common measurement pitfalls and see examples of brands who have successfully used their overall video campaign objectives to inform them on what to measure.
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Stephanie Schierholz

Social Media Manager, NASA

NASA Tweetups

NASA TweetupsThe National Aeronautics and Space Administration is a government leader in its use of social media to communicate its mission. The agency has taken the additional step to expand its online engagement to offline by giving its more than 1.6 million Twitter followers the opportunity to get behind the scenes at #NASATweetup events at NASA centers and launches. This session will offer a case study of successful strategies and tactics for Tweetups, lessons the agency has learned by hosting more than 30 such events.
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Mitch Baranowski

Principal & Co-Founder, BBMG

Rebranding in the Age of Social Media

Rebranding in the Age of Social MediaWhat does it mean to rebrand your organization in the age of social media? Co-presenters Mitch Baranowski (BBMG) and Melodie Jackson (Harvard Kennedy School) will share how, given today’s new marketing paradigm, brands must be co-created to stay relevant for consumers who care more about authenticity and transparency than fleeting promotions. Real-world case studies will have you walking with actionable insights and clear takeaways for unleashing the latent power of your brand.
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Rachelle Lacroix

VP, Social Media Planning & Activation, Fleishman-Hillard

Social Platform Strategies for Global Brands

Social Platform Strategies for Global BrandsThe Altimeter Group recently reported that global corporations manage an average of 178 business-related social media accounts. Through policies, procedures and cross-functional teams, brands and organizations have been able to manage their social activities day-to-day, but the need to successfully scale social platforms across multiple brands, business units, and geographies still exists for many. This session will share case studies and the lessons of working with multiple global brands to explain the importance of social media architecture, how to diagnose issues and bring structure to a fragmented social media presence, and an overview of the 3rd party tools which can help deliver meaningful results
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Jill Foster

Founder, Live Your Talk

Emcee

Emcee of Breakout Room 2
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Jim Rogers

Vice President of Marketing, Neustar

Digital Marketing Ecosystem

Digital Marketing EcosystemThe digital marketing ecosystem is exploding. With the proliferation of services and solutions, it's increasingly more and more difficult to determine what's BS with all the buzz. Join us to make sense of the chaos, discussing some of the newer tools of the trade – specifically addressing the following key questions: How has the explosion of technology products and services made digital marketing easier, how has it become more difficult? How can advertisers evaluate return on investment for long term brand building?
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